Wednesday, December 21, 2011

New book on writing health communications

This week a new book on writing health communication is out. The book, edited by prof. Charles Abraham of the University of Sussex and Dr. Marieke Kools of Maastricht University. The book provides a systematic and detailled description with lots of practical information regarding how people process information and how such insights can be used to improve health education materials. The book has chapters on message framing, the use of fear appeals, tailoring messages, using graphics, and behaviour change. Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. Together with Anke Oenema of Maastricht University, I wrote the chapter on computer-tailored health education.

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