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Children reported more unfavourable friend norms and modelling regarding soft drink intake and TV viewing, while they reported more favourable friend and parental norms and modelling for breakfast consumption and physical activity. Perceived friend and parental norms and modelling were significantly positively associated with soft drink intake, breakfast consumption, physical activity and TV time. Across the different behaviours, ten significant interactions between parental and friend influencing variables were found and suggested a weaker association of friend norms and modelling when parental rules were in place.
In conclusion: parental and friends norm and modelling are associated with schoolchildren's energy balance-related behaviours. Having family rules and favourable parental modelling and norms seems to reduce the potential unfavourable influences of friends on EBRBs.
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